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About Bernard Arnault

The luxury goods business has always fascinated me.Only a part of this fascination is attributable to the fact that I am something of an aesthete.The  other major part is pure common sense:The fat...

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The Value For Money Strategy

As slowdown takes its toll,luxury brands like Louis Vuitton are rising prices and curbing retail expansion to be perceived as Veblen Goods and hence turn a profit. However Longchamp, the French company...

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